Imagining India is launched in Delhi

Amid critical acclaim and interest, last night saw the launch of Imagining India: Ideas for the New Century, by Nandan Nilekani (near left), at the ITC Maurya, Delhi, in front of a packed audience that included Finance Minister P Chidambaram.

Mike Bryan (far left), CEO & President, Penguin Books India, spoke about the lasting impression Imagining India had left on him, and explained how apt it was that Nandan's book should be the first title in India to be published under Penguin's non-fiction imprint Allen Lane - a stable of 'some of the greatest minds from across the world' that includes Amartya Sen, Thomas Friedman, Joseph Stiglitz and Richard Dawkins. Mike then invited the 'founding father of Penguin India', David Davidar, on stage to introduce Nandan Nilekani.

David Davidar (left), currently President of Penguin Canada, revealed that Imagining India offers: 'several kinds of wisdom that no other non-fiction book on India is able to do.'

An all-encompassing book, Imagining India effectively examines the problems, prospects and chances of achieving superpower status, he said, before inviting the highly respected author, Nandan Nilekani (below), to impart his knowledge and theories on India to the expectant audience.

"It is all about ideas. Ideas happen not because of diktats, but because society starts believing that the ideas are the best for them".

"For instance, the idea of English in India began as a language of outsourcing by the British - forging a collective linguistic unity. But post-Independence, it became the language of imperialism. The same language, however, came back in the globalised era as the language of outsourcing," Nilekani explained.

Technology in India has undergone a similar transition, he revealed. Whereas it first appeared as an intimidating force that people were reluctant to embrace, now it is being utilised as a tool of empowerment. However, the key to harnessing the potential of India's technological strength is by providing access to all; looking throughout India as a totality, a 'unity of aspirations', Nandan said.

Nandan (left) claimed that India is the only country in the world to possess the following six attributes that he felt would be critical to its success: population, democracy, technology, globalisation, English and ideas. This puts India at a unique global advantage, he proposed, so long as these factors are managed effectively.

In what was quickly becoming a fascinating speech about India and its future prospects, as well as offering a tantalising glimpse of the content of Imagining India, Nandan postulated that it is the speed of movement towards a single market that has determined the growth of different industries in India. Whilst the services sector now functions on a national level, manufacturing exists on a state level and agriculture remains on a provincial level, he explained.

In Imagining India, Nandan presents his set of 18 ideas that are divided into three broad groups - concepts that are already in place, contested ideas, and ideas to anticipate.

Focusing on what he saw as future initiatives, Nandan drew attention to improvements in health patterns, pension schemes (to which he paid tribute to Finance Minister P Chidambaram (above right)) and environmental issues including a post-carbon economy. One of the most difficult challenges would be to break the link between carbon emission and income growth, he prophesised.

The key to successful evolution of ideas, Nandan concluded, was to embrace and understand the history of India, then look towards the future by connecting the dots between all social aspects that influence this great country, and crucially, provide access to all.

Mike Bryan then hosted a Q+A session with the audience putting their questions to Nandan, the most significant concerning his view on the differing attitudes to emerge over the last 20 years in India, to which he replied: "More than ever people are taking charge of their lives now...a collective spirit has been unleashed." Imagining India indeed.

Watch highlights from the book launch here:
http://ibnlive.in.com/videos/78942/nilekani-launches-his-book-imagining-india.htmllaunches-his-book-imagining-india.html

Visit the official Imagining India website here:

http://imaginingindia.com/

Guy Fowles
Online Marketing

Imagining India by Nandan Nilekani

Nandan Nilekani, the co-chairman of Infosys Technologies and Thomas L. Friedman’s muse for The World is Flat (who also has a new book out called Hot, Flat and Crowded), is working on his own book titled Imagining India; his attempt, as he puts it, to address a gap in understanding India. Imagining India is published by Penguin in November.

Delivering the global leader lecture at Johns Hopkins University’s school of advanced international studies in June, Nilekani spoke of the six things that changed in the mindset of india:

1) Earlier, population was looked at as a burden and a lot of things that happened in the 1960s and ’70s—like family planning and sterilisation and the Emergency and so forth—were related to the belief that population was getting out of control and that it was actually a problem to have a large population. Today, we think of it as human capital. And, this has become even more critical because India is going to be the only young country in an ageing world and that really makes a huge difference.

2) Entrepreneurs are no longer viewed with suspicion but as icons of economic growth. Since 1991, there has been a huge expansion of enterprise, there is a far bigger role for the private sector and for industry. India today has the largest pool of entrepreneurial talent outside the United States. Indian entrepreneurs are not afraid of liberalisation any more. They are very confident and globally competitive and they are not only investing abroad, they are buying companies abroad.

3) English is no longer viewed as an imperial language that has to be jettisoned but as a language of aspiration that has to be really cultivated. All the political angst about English has disappeared largely because of the growth in the economy, the growth of outsourcing, the growth of jobs. More and more people, whether they are in villages or small towns, are realising that if they want to participate in the global economy and bring more income to their lives, they have to learn English. And the political system has accepted this because more and more states which had stopped teaching English are now going back to teaching English from class one.

4) The notion of democracy has undergone a major transformation from the time of india’s Independence. In the 1950s and ’60s, it was really a top-down idea. It was an idea of the leaders who had a certain vision of the kind of country they had to create, and it was given or gifted to all the people who may not have necessarily understood the value and import of what was happening. Today, it has gone on to become a bottom-up democracy where everybody understands their democratic rights. You see people taking charge and doing things without waiting for the state to do the job.

5) Technology has helped India leap-frog several decades from a very antiquated system to a very modern system. What people don’t realise is it has played as much a role in India’s internal development as it has in terms of the $50 billion in IT exports. The entire national elections of 2004 across were done digitally using electronic voting machines—there was no paper. Today, thanks to technology, India has the most modern stock markets in the world. The mobile phone has become accessible to everybody. It is touching every individual and we are seeing more and more applications, causing a quantum leap in productivity, fuelling economic growth.

6) India has adopted a progressive view of globalisation. Fundamentally the confidence that India has gained has made our worldview on globalisation far more positive. Our companies have become globally competitive and are willing to go out. More and more people are beginning to become far more comfortable with globalisation and they are realising the benefits of an open economy, of having their workers and their people all over the world, and of Indian companies exporting capital abroad.

Imagining India will be released in November, keep an eye out here for more information and features.

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