Tuesday, July 15, 2008

‘For this is a tragedy of man, circumstances change but he doesn’t’

Many of us have perhaps heard of this famous Machiavellian quote and sadly we continue to be victims of such catastrophes. But how does one deal with such situations? How can one attain ‘happiness’ and ‘success’? Most of us try to find refuge in books especially self-help bestsellers that the whole world seems to be reading in order to find answers to a perfect life. But by the end of it, we often discover that our questions are yet to be answered!

Well, if you’re one of those who want to be successful personally as well as professionally then here’s a secret....... What if I told you that there are just 10 simple steps to success!

This August, Penguin publishes ‘The Ten Commandments for Business Failure’ by business guru Don Keough, the former president of Coca-Cola Company. Filled with famous quotes, reviews and anecdotes, this is an interesting, comprehensive and easy to read book that gives us handy tips on attaining success by changing small facets of our personality like as our attitude, communication skills, fear etc.

As Donald Keough writes, “After a lifetime in business I’ve never been able to develop a step-by-step formula that will guarantee success. What I could do, however, was talk about how to lose. I guarantee that anyone who follows my formula will be a highly successful loser.”

Watch out for more on August 1st,2008!


Anonymous said...

I think Penguin should consider this book for publication in India

Title: Lies, Lies and More Lies. The Campaign to Defame Hindu Nationalism
ISBN: 978-0-595-43549-4
ISBN (10): 0595435491
LCCN: 2007904121
Publisher: iUniverse
Publication date: June 26, 2007.
Author: Vivek
Tags: Hindutva; Communalism
(Book Available on amazon.com and Barnes & Noble.com)
Distributed by: Ingrams, YBP library Services, Baker and Taylor, and Alibris


5 Stars A passionate and thoughtful call for perspective on hot-button Indian social issues., January 4, 2008
By Midwest Book Review (Oregon, WI USA) -

Lies, Lies and More Lies: The Campaign To Defame Hindu/Indian Nationalism is a sharp retort to unsavory portrayals of Hindu Nationalism (Hindutva), including accusations that equate the philosophy with pogroms and ethnic cleansing. Though author Vivek admits that the Bharatiya Janata Party (BJP) should not be excused of the killings that have happened under its watch, notably in the Gujarat riots, he decries the tendency (especially among intellectuals) to unilaterally condemn the entire BJP and all of Hindu Nationalism, or even equate both with fascism. Worse, too much misinformation has spread concerning Hindu Nationalism and the BJP. Lies, Lies and More Lies spells out the reasoning behind Hindu Nationalism precepts: injustice exists under the current legal system that largely leaves temples of Christianity and Islam to themselves but taxes and restricts Hindu temples; religious conversion needs to be banned because there is no way to distinguish between voluntary and forced conversion; and more. Too little attention is being paid to the threat of Islamofascism, argues author Vivek; demographic birth and immigration trends that are gradually increasing the percentage of Muslims in India and a Muslim community that is too slow to condemn the pogroms it perpetrates fuel an immediate national crisis. Above all, India's salvation lies in preserving its new legacy of democracy and equality. "Without proper guidance, there is a real danger of Hindutva degenerating into a rampage of revenge. Hindutva is not to be equated with communal riots that kill innocent humans. Hindutva cannot be an ideology that relegates another individual to second-class status. It should be a force that makes all Indians conform to the pluralistic, secular tradition of our land that respects one and all." A passionate and thoughtful call for perspective on hot-button Indian social issues.

The last decade has seen the publication of a plethora of books like Christophe Jaffrelot’s, The Hindu Nationalist Movement in India, Thomas Hansen’s The Saffron Wave and more recently Martha Nussbaum’s The Clash Within that have been highly critical of the Hindu Nationalist Movement in India. This genre of books has been a one-sided, prejudged narration that has failed look at the movement from the Hindu perspective or even accord Hindu Nationalism a fair and scholarly treatment. At times these books have highlighted dubious incidents to put forth their point of view or held up radical fringe elements as representative of Hindu Nationalism. This campaign unfortunately has been sustained by a section of the Indian Diaspora in the United States and it is especially important that the broad American academia and public be made aware of the reality. Lies, Lies and More Lies presents the other side of the story in a balanced manner with tangible proof backed by sound references that puts to paid many of the false innuendoes against Hindu Nationalism that have been bandied around for years; in fact it is inadvertently a point by point counter to many charges found in Nussbaum’s The Clash Within.

Anonymous said...

Thank you,I will await your next blog on August 1st.
We all need to know how to be successful and happy. Perhaps Keough has some answers in his book!