Treasure Found!

The Delhi Treasure Hunt, part of the online promotions for Sam Miller's Delhi: Adventures in a Megacity, came to an end with our winners Vipra and Ambika Malik (see below) solving the final clue and discovering the treasure first! They win Rs 5,000 worth of books of their choice courtesy of IndiaPlaza. 5 runners-up also found the treasure to claim their prizes of Rs 1,000 worth of books each.

Winners Vipra and Ambika Malik with author Sam Miller

For those of you who weren't sure, the Treasure was located in the park, in Panchsheel Park, hidden behind the 'Uneven Walk' which forms part of the Fitness Trail there. Watch a video as author Sam Miller reveals where exactly it was hidden here.

We created a special minisite for the book, containing photos, features surrounding Delhi: Adventures in a Megacity, and the Treasure Hunt, and I’m pleased to say that it received over 15,000 page views since it was launched.

The Delhi: Adventures in a Megacity Facebook Group has a fantastic 550 members, many of whom have taken part in the quizzes, ‘fill in the blanks’, ‘translate the Hindi blue movies’ and other games that have been taking place online. See more photos from Treasure Hunt.

The Google Map we created had over 640 views throughout the Treasure Hunt, and contains extracts from the book, plus other information about Delhi.

Thanks to everyone who took part, we hope you had as much fun solving the Treasure Hunt as we did in creating it!

Keep an eye out for similar online initiatives soon!

Guy Fowles
Business Development & New Media
Penguin Books India

The Delhi Treasure Hunt reaches its conclusion!

Over the last two months we've tried something a bit different in promoting Sam Miller's Delhi: Adventures in a Megacity online.

In the book, Sam, a BBC journalist, undertakes a series of walks around Delhi, traveling in an anti-clockwise spiral as he works his way out of the city, writing about his adventures, the people he meets, and the fascinating eccentricities of India's capital.

We decided to replicate his journey on Google Maps, offering people extracts from the book, and photos Sam took during his walks. But there was a twist-the Delhi Treasure Hunt! Each week as the spiral grew we set clues to be solved, which in the end reveals the whereabouts of the real-life Treasure. There has been a great response to the Hunt, with lots of people enjoying following Sam as we recreated his journey online.

In addition to the Treasure Hunt we set up a Facebook Group for the book, filling it with additional photos, games, quizzes, and information surrounding the book. The group has some 540 members, many of whom have joined in the fun by writing pieces on Delhi and posting comments to the photos, particularly when translating 'blue' film posters from Hindi into English!

The final clue has just been published, and the Treasure will be in place from 10am, tomorrow morning, Saturday, 21st March. Whoever solves the clues and finds it first will be declared the winner, and receive Rs 5,000 worth of books of their choice, courtesy of IndiaPlaza. 5 runners-up will get Rs 1,000 worth of books.

Good luck to all those who are taking part in the Delhi Treasure Hunt, we hope you are successful in your quest! Here's a final hint to help those of you still struggling:

Guy Fowles

Business Development & New Media