Monday, March 30, 2009

Treasure Found!

The Delhi Treasure Hunt, part of the online promotions for Sam Miller's Delhi: Adventures in a Megacity, came to an end with our winners Vipra and Ambika Malik (see below) solving the final clue and discovering the treasure first! They win Rs 5,000 worth of books of their choice courtesy of IndiaPlaza. 5 runners-up also found the treasure to claim their prizes of Rs 1,000 worth of books each.

Winners Vipra and Ambika Malik with author Sam Miller

For those of you who weren't sure, the Treasure was located in the park, in Panchsheel Park, hidden behind the 'Uneven Walk' which forms part of the Fitness Trail there. Watch a video as author Sam Miller reveals where exactly it was hidden here.

We created a special minisite for the book, containing photos, features surrounding Delhi: Adventures in a Megacity, and the Treasure Hunt, and I’m pleased to say that it received over 15,000 page views since it was launched.

The Delhi: Adventures in a Megacity Facebook Group has a fantastic 550 members, many of whom have taken part in the quizzes, ‘fill in the blanks’, ‘translate the Hindi blue movies’ and other games that have been taking place online. See more photos from Treasure Hunt.

The Google Map we created had over 640 views throughout the Treasure Hunt, and contains extracts from the book, plus other information about Delhi.

Thanks to everyone who took part, we hope you had as much fun solving the Treasure Hunt as we did in creating it!

Keep an eye out for similar online initiatives soon!

Guy Fowles
Business Development & New Media
Penguin Books India

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