Friday, March 20, 2009

The Delhi Treasure Hunt reaches its conclusion!

Over the last two months we've tried something a bit different in promoting Sam Miller's Delhi: Adventures in a Megacity online.



In the book, Sam, a BBC journalist, undertakes a series of walks around Delhi, traveling in an anti-clockwise spiral as he works his way out of the city, writing about his adventures, the people he meets, and the fascinating eccentricities of India's capital.

We decided to replicate his journey on Google Maps, offering people extracts from the book, and photos Sam took during his walks. But there was a twist-the Delhi Treasure Hunt! Each week as the spiral grew we set clues to be solved, which in the end reveals the whereabouts of the real-life Treasure. There has been a great response to the Hunt, with lots of people enjoying following Sam as we recreated his journey online.


In addition to the Treasure Hunt we set up a Facebook Group for the book, filling it with additional photos, games, quizzes, and information surrounding the book. The group has some 540 members, many of whom have joined in the fun by writing pieces on Delhi and posting comments to the photos, particularly when translating 'blue' film posters from Hindi into English!

The final clue has just been published, and the Treasure will be in place from 10am, tomorrow morning, Saturday, 21st March. Whoever solves the clues and finds it first will be declared the winner, and receive Rs 5,000 worth of books of their choice, courtesy of IndiaPlaza. 5 runners-up will get Rs 1,000 worth of books.

Good luck to all those who are taking part in the Delhi Treasure Hunt, we hope you are successful in your quest! Here's a final hint to help those of you still struggling:


Guy Fowles
Business Development & New Media

2 comments:

richmond said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Ruth

http://ramupgrade.info

packey said...

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.


Betty

http://laptopprocessor.info